Are you an affiliate marketer? If so, are you still using affiliate marketing trends from 2013? Although there are things that are considered to be timeless, for the most part, trends actually come and go. It is important that you stay abreast with what’s new in the industry so that you can provide the best service possible and to also help you gain more trust, credibility, and commissions as well.

Today, I am going to talk about the top affiliate marketing trends that you need to know in 2019.

1. Mobile is Here

In 2015, Google announced that mobile users have beaten their desktop counterparts when it comes to accessing the internet. In 2018, that number skyrocketed to a whopping 61.8%!

What does this tell you? Well, it tells you that you need to cater to the mobile crowd. You have to make sure that your website is optimized for mobile users and it has to load incredibly fast in order to lower your bounce rates.

2. The Rise of Influencer Marketing

Influencer marketing seems to be the new talk of the town, especially when it comes to promoting different products and services.
This is characterized by entrepreneurs collaborating with social media influencers so that they can tap into the influencers’ audience to bring in new and targeted traffic to their websites.

Influencer marketing has helped a lot of online businessmen as it helped increased total revenues by a whopping $1.7 billion from 2016-2018.

3. Push Traffic Becoming a Huge Deal

Because there are so many mobile users now as opposed to desktop users, you can now utilize a feature known as push notifications.

This is basically providing push traffic to your audience by giving them specialized promotional content based on their needs.

Do not just bombard your users with promotional content, though. This is best employed when you ask them to sign-up to the service and then you can send push notifications to them.

4. More Video Content Coming to the Fore

With the rise of mobile device users and the huge availability of fast internet connection, more and more video content is coming to the fore.

Wise affiliate marketers can use this to their advantage by creating more video content that also highlights their affiliate links as well.

5. GDPR

Data privacy is something very important, which is why the GDPR was created to help police and protect the digital rights of every online user.

How does this affect affiliate marketers? Well, you have to be upfront in the way you use your users’ data. Also, it would help if you would indicate right off the bat that you are using affiliate links.

6. Use of Anti-Fraud Tools Become Mainstream

Ad fraud is something that is prevalent to this day and it is characterized by an ad that, when clicked, directs the user to a website that was not originally intended as is.

The use of anti-ad fraud tools would become mainstream to help safeguard user data among other things that can be accessed digitally.